Your business website is vital to the overall success of your operation, no matter the size of your business. People operate online in today’s culture, and your business has to keep up with the pace of society.
Designing a business website that makes a difference online is something you’ll have to gain some knowledge to achieve. Before you send out the big announcement for your new website, read through a few foundational tips to building a website that works.
Table of Contents
Research and integrate SEO
Search engine optimization is the best way to design digital content that is visible. If you build a beautiful business website that doesn’t rank well in the SERPs (search engine results pages), you will miss out on the bulk of traffic you could have passing through your pages each day.
Learning about the various elements under the umbrella term of SEO will give you the tools you need to create a successful business website. Learn to see what Google sees, and you’re golden.
Add quality content to your design
With more quality content, you’ll have more opportunities to reach web users. Engage readers with information that is enriching and knowledgeable in your niche of business.
People come to your website to learn. Don’t sell them short with shallow click bait articles. Content that is intriguing and helpful will always draw more eyes.
Build your pages for speed
Speed is the name of the game in the 21st century, and your website is no different. Web users will quickly lose interest in your business website if you can’t build pages that load quickly.
Find ways to boost your website’s loading speed as you build, and compress large files to press forward towards the goal. You have less than ten seconds to grab the attention of passing web users before they move on to the next listing in the SERPs.
Don’t forget about social media
Social media is another priceless element of a well-built business website. Add social media sharing icons to your content, and place the familiar buttons in strategic locations.
When web users share your pages, your business gains a small piece of free marketing. Make it easy for users to act on their impulse to share with friends and family, and don’t forget social media when you design your business website.
Mobile users dominate the web
Now that mobile access to the internet is the most popular form of access, it is absolutely essential that you design a website that is built for mobile optimization. It’s simple math.
The majority of web users are using mobile devices, so your site should cater to the masses. Delve into the specifics on what it takes to build a truly optimized site, and continuously check to make sure everything is working correctly.