The Importance of Local SEO: Why You Can’t Afford to Ignore It


If you are like most business owners, you have taken extra care and paid attention to the quality of your service or product. Chances are you have spent money on marketing, building brand awareness, and ensuring you are the first business that comes to your customer’s minds when they need what you offer.

With all this time and effort, it can be quite frustrating if your competitors are generating more reviews and traffic than your business. In most cases, this comes down to one thing, which is local SEO efforts.

What Is Local SEO?

Local SEO Austin, which is often just called local search engine marketing, is an effective way to spread the word about your business online. It is an effective strategy because it helps your business promote the services and products offered to possible customers, nearby, at the time they are searching for what’s offered.

Local Search and Your Business

According to information from Google, approximately 46% of all searches have “local intent.” This has caused Google to optimize the algorithms used for this. For example, if someone lives in Charleston, South Carolina, and they search “walking shoe store,” the first results that appear will be options nearby in the local area.

If you haven’t taken the proper steps to create a local SEO strategy and your competition has, your competitors will be found at the top of the search results presented to your potential customer. If you need help creating this local strategy, then MOTOZA SEO or a similar service provider should be used.

How to Tell if Your Local SEO Efforts Are Good

When it comes to local search, there’s a way you can determine if your efforts are enough. It is called the “3 pack” or the “local pack.” This is a block of the initial three businesses that show up when someone searches for something with local intent. If you are trying to increase traffic to your website or get more leads to your business, make sure you are visible in this three-pack. The remainder of the results will only show up if the searcher clicks the “More Places” option.

Get Found Online by Improving Your Local SEO Efforts

If you want to ensure your business is found online, now is the time to focus on your local SEO efforts. Doing so can help improve the likelihood that potential customers will find you and choose your business over the competition.