Cryptocurrencies already made their way into seemingly every aspect of our lives. Some of the major industries, such as healthcare, finances and even government services embraced this new technology. That’s why it’s safe to say that cryptocurrencies are about to make some serious changes in all the industries.
Arguably the biggest impact we can expect to see is in the realm of digital marketing. The game is about to change and digital marketing companies will need to find a way to adjust. Otherwise, they stand to lose much more than their current customers. So, let’s see how cryptocurrencies will change the game in the world of digital marketing.
The world of digital marketing is about to change
Cryptocurrencies are based on blockchain technology. And since we nowadays see blockchain tech being implemented more and more, we can expect some serious changes. First off, it’s quite probable that digital marketing companies will have to start paying their audience for data. In the near future, it will no longer be possible to collect all the data you need without having to monetarily cover for it. Once this happens, cryptocurrencies will most likely be the way to go. Considering the fact that digital marketing is the most powerful form of marketing this makes a lot of sense.
No need for the middle man
Since currently digital marketing companies use a middle man to handle their transactions, we can expect that this will no longer be the case. Blockchain technologies entirely eliminate the need for a middle man. Transactions are entirely conducted between the collaborating parties without the need to have a third party monitoring them. What this means is that here crypto can join forces directly with digital marketing. Soon, marketing companies will be able to collect data through smart contracts. The best part is that nobody will be able to manipulate this contract, which is excellent news for both parties.
Improved consumer trust
Furthermore, blockchain technologies leave no room for security breaches. That’s why it’s safe to say that companies that implement them in their offer stand to gain improved customer trust. This is particularly important for industries where trust plays a key role. For instance, in the iGaming industry, only trustworthy companies stand to succeed. That’s why online casinos that make this type of transaction possible will get the upper hand on their competitors. Therefore, embrace this new tech and use it to boost your business. The more your customers trust your brand, the more they will be willing to do business with you. Not only that, but they will also be more inclined to recommend your business to others.
The popularity of a particular cryptocurrency mostly depends on its popularity. The more people talk about it, the more people will want to get their hands on it. That’s where social media comes into play. Newer currencies that are still trying to penetrate the market can gain a lot from promoting their offer on social media. The more they push their product – the more people will get the chance to learn about it. And, of course, the more people become interested in cryptocurrency the more its value will grow. But things can go the other way ‘round as well. If they manage to become fully accepted in the mainstream channels, cryptocurrencies may give birth to new social media channels.
The idea of having to pay for data may sound frustrating to some. However, the fact is that it will actually guarantee a better ROI in the long run. Simply put, digital marketing companies will have to pay for data they were able to obtain for free so far. But if you pay your audience, chances are they will be more likely to share even more information with you. This will enable you to entirely tailor your offer to your customers. Of course, the better-tailored the offer, the bigger it will be for your business. In life, you have to give some to get some, and here it won’t be any different.
Finally, the marriage between cryptocurrencies and digital marketing will enable marketers to measure their results more accurately. Digital marketing already offered this commodity but cryptocurrencies will help you take things to another level. This time, you can accurately calculate exactly how much went into a specific campaign. Not only that but you can measure just how much you have been able to gain from it. This is not only great for companies in a sense of staying on top of their finances. It can also point to some potential errors and encourage them to improve their offer even further.
Cryptocurrencies will only continue to evolve and expand their reach. Companies that recognize this and embrace the change will only stand to benefit from it. However, the ones who try to fight this trend are risking to become forgotten quite soon.